Sponsor First Hire Kit: Media Kit
Our readers are US business owners making their first hires. They're setting up payroll, workers' comp, HR software, and benefits, often for the first time.
Audience & traffic
New site, launching November 2026. We don't have traffic history yet, and we won't make up numbers. Once we have analytics, we'll publish real monthly figures here and share screenshots on request. Until then, sponsors get introductory pricing and a report of impressions and clicks delivered on each placement.
Good fits
Payroll and HR software, PEOs, workers' comp and small-business insurance, time tracking and scheduling, background checks, accounting and bookkeeping, and business banking.
Formats & introductory pricing
Introductory launch pricing These rates are for early sponsors while the site builds an audience. They'll change once we have real traffic data, and booked campaigns keep their price.
Tool Sponsor
- A labeled "Sponsored" card on one calculator page
- Logo, 25-word description, one
rel="sponsored"link - End-of-month impressions & clicks report
Featured Partner
- Everything in Tool Sponsor, on both calculators
- Labeled sponsor card on the homepage
- One sponsor per category (e.g., one payroll brand)
Sponsored Guide
- One useful, original guide on a topic you suggest, written and fact-checked by us
- Clearly labeled "Sponsored by [you]" at the top
- Stays published for at least 12 months
What we won't do
- Unlabeled placements, "advertorials" disguised as editorial, or paid changes to existing guides.
- Guaranteed rankings, traffic, or claims we can't verify.
Full rules: disclosure policy.